Switching vendors can lower the unit price, but the junk comes with you. You still have to migrate, rebuild dashboards, retrain teams, and hope the cheaper store does not become expensive once the same bad data lands there.
Sampling lowers the bill, but now you are guessing what signal disappeared.
Archive-and-replay sounds clean until production needs the data now. Replay adds delay, cost, and guesswork. You still have to know which window to replay and whether the signal you need was preserved in the first place.
Pipelines can help, but they usually become another fragile layer of rules. Every new rule is a little more latency, a little more config, and a little more operational surface area.
These approaches exist because teams have been asked to reduce cost without knowing what telemetry is safe to change.
Tero starts somewhere else. It asks what the data is doing for you. Does this event explain failure? Does it record a meaningful business outcome? Does it preserve audit or security value? Does it describe a durable state change? Does it name a dependency problem? Is it carrying a useful domain payload? Is it duplicated by a better signal nearby?
If an expensive event cannot defend why it should stay, it should not keep draining the bill.
