The future
We're building
We're building
There's a future where we look back and wonder how observability ever worked this way. Where we'll ask why we sent billions of events over the internet to the most expensive data storage on the planet, learned proprietary query languages to ask simple questions, and employed entire teams just to put pixels on developers' screens.In that future, your data lives wherever you decide. Scattered or centralized, it doesn't matter. You own it, you pay for it directly, you don't need permission. The layer that understands your data knows where everything is, what it means, and how to query it. You ask questions and get answers.Dashboards feel antiquated. Why would you pre-build views when the system generates exactly what you need? The pixels on your screen are signal, not noise. The $150M observability bills become impossible because vendors are paid for understanding, not ingestion.That's where we're going. We're building the layer that makes it possible.
Why we started
Tero was founded by the team that created Vector.dev, the industry-standard open-source observability pipeline. We spent a decade helping the world's largest infrastructure teams move telemetry efficiently and reliably.But the more we saw, the more we realized: moving data doesn't solve the problem. Teams were drowning in telemetry they didn't understand, paying for waste they couldn't identify, running monthly cost exercises that never ended. The tools got better. The bills got bigger. The noise got worse.Then we bumped into a question that changed everything: how much of my observability data is waste?It seemed simple. It was impossible to answer. So we built the system that could, and realized that answering it required building something much bigger. Not another pipeline. Not another dashboard. The layer that understands your data, that should have existed all along.
Who are we
Ben JohnsonEngineering
Nihar SinghalGTM
Doug RudolphEngineering
Jacob AronoffEngineeringWaste Less, Observe More
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