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About Tero

Telemetry is moving from dashboards to agents.

Tero is building the layer that makes production telemetry ready for that shift: maintained context over the stores companies already use, issues with evidence, safe paths to change, and prepared access for agents.

Company note

Observability was built for a world where humans were the primary readers of production.

Systems emitted evidence. Companies stored as much of it as they could. Engineers built dashboards for the questions they already knew how to ask, alerts for the failures they already understood, and query workflows for the moments when pain forced someone to go looking.

That model was reasonable for a long time. It also left a lot of production knowledge inert. Waste sits in the bill until renewal. Sensitive data sits in logs until an audit or incident. Reliability signals sit quietly until customers feel them. The data often knows earlier, but the stack was not built to keep reading it.

That center is moving. Engineers are working through agents now, and production work will follow. But agents do not make old telemetry workflows modern by querying them faster. They need a layer that has already done the reading: what exists, what changed, what matters, who owns it, what evidence supports it, and which paths are safe enough to use.

Tero exists to build that layer above the stores companies already use. We are not building a prettier dashboard. We are building the place where telemetry becomes maintained context, evidence-backed issues, and safe action paths for agents and teams.

People and backers

The people behind Tero.

Adam Cohen

Adam Cohen

CTO

Former VP Engineering at Instacart. Led engineering at Branch, Lyft, and SeatGeek.
Jacob Aronoff

Jacob Aronoff

Founding Engineer

OpenTelemetry maintainer. Ex-Lightstep, acquired by ServiceNow.
Nihar

Nihar

Co-founder / COO

Founding team and EVP Business Development & Strategy at SeatGeek.
Clay Smith

Clay Smith

Founding Engineer

Ex-New Relic. Ex-Lightstep, acquired by ServiceNow.
Ben Johnson

Ben Johnson

Co-founder / CEO

Creator of Vector, acquired by Datadog.
Backed by
Founder Collective
NextView
Ritual Capital

Also backed by accomplished operators and founders, including the former COO of Slack, the creator of OpenTelemetry, and the founder of Lightstep.